Who was the most tweeted and posted about athlete during the 2014 Sochi Olympics? Most of us would think the American hockey hero T.J. Oshie from his heroic game against the Russians. Maybe, one of the many athletes who took home a medal for the USA. None of them were as big or blew up social media as much as Shaun White the snowboarder did.
Shaun White was the first big controversal story of the 2014 Sochi Olympics. When he decided to drop out of the slopestyle snowboarding event because of a “wrist injury” that occurred during a training session. He told the media and his fans that he wanted to focus on the half-pipe event. An olympic event White has won the past two gold medals in. *No olympic Winter athlete has ever won three straight gold medals in one event*. White ended up placing fourth in the half-pipe and lost his chance at olympic history.
Instead White made history in a different way, Facebook history. White was the most mentioned/posted athlete during the olympics on Facebook. What does that truly say to us as a society? So many athletes with incredible background stories, the great games played, and records being broke during the olympics. We tend to enjoy to talk about the disappointment and agony of defeat. We are also a society that has become “what have you done lately” instead of looking at a person’s full career.
White now instead of embracing olympic history must embrace all the angry snowboarders for his decisions this past olympics. The snowboarders made their feelings very clear during the time of the announcement of dropping out of the slopestyle event. He must now face those fellow snowboarders in person and on Facebook and Twitter.